About Us

SIP Events was officially set up early in 2008 to further promote the skills and services of two of the countries leading cycle event consultants as a resource to event organizers. Before that, we had been working on the biggest, most well known cycling events for over 15 years and have a combined experience of 40 years within cycling.

We regularly compete in a variety of mountain bike races around the country and participate in many other cycling events. As active cyclists we aim to provide a range of cycling events and challenges catering for the needs of the rider; to give them the best possible experience, facilities, value for money, enjoyment and a sense of personal achievement.

We want to increase the involvement of the local communities at all of our events to promote cycling at a grass roots level and work closely with existing government, council, governing body, school and cycling organisation schemes; increasing people’s awareness of cycling opportunities within their own area and maintaining their enthusiasm for cycling long after the event has finished.

MD & Event Director – Sara Randle

Sara got her first mountain bike in 1992 and did her first MTB race at Hopton Woods in 1993 as part of Pearce Cycles. Racing and volunteering at local races soon lead to working for British Cycling during the Rav4 years as part of the timing team and then on to Mountain Mayhem in 2001 quickly followed by Enduro 6, Bontrager 24/12, BMBS and more. She is now one of the most experienced MTB organisers in the UK today, especially in endurance events. With her involvement in both the UCI XC Dalby World Cup events and the London 2012 Olympics, there are only a handful of people in the UK that can rival her credentials.

Having raced and ridden in the USA, Sara was inspired by their ultra-endurance races and created the iconic Kielder 100, the UK’s first single lap, 100 mile MTB race – an event which at its peak had 800 participants. Deciding that it was about time endurance racers were recognised for their achievements she created the UK and European 24hr and 12hr Solo Championship titles in 2010. Going one step further, The Endurance Series crowned the best endurance riders in the UK with a collaboration of six events and four organisers from around the UK set up as a points scoring series.

Career Highlights

  • Project Manager for CTC’s “Cycle Chilterns” – creating a new cycle tourism brand and successfully marketing the Chilterns as a cycling destination
  • Successfully acquiring a stage of the 2014 Friends Life Tour of Britain through the Chilterns as part of the Cycle Chilterns project, including a finish in her home town
  • 2014 inaugural Street Velodrome series Race Manager
  • London 2012 Olympic mountain bike course installation manager – using a revolutionary dual course marking system with stakes and netting with an inner brush-lined marking
  • 2012/13 created The Endurance Series, a collaboration of MTB endurance event organisers
  • 2010-2013 created and organised the UK and European 24hr and 12hr Solo MTB Championships
  • 2009-2012 created and organised the Kielder 100, still the UK’s only single lap, 100 mile mountain bike race
  • 2010-2011 UCI MTB XCO World Cup Course Installation Manager and Volunteer Coordinator at Dalby Forest
  • 2009-2011 Shareholder in British Mountain Bike Series – course designer, course marker, course safety, presentation ceremonies and general ‘do-all, safety-net’ duties
  • 2001-2009 key event crew, course marking and design at Mountain Mayhem, Sleepless in the Saddle and Enduro 6

As a cyclist and bike racer, Sara has taken part in huge variety of events in Europe and the USA with a number of podiums in MTB and cyclo-cross. Keen to support the sport at all levels, through SIP Events she sponsored the WXC Womens MTB providing Trek race bikes and financial support for Orange Monkey enabling the team to race a full World Cup programme for the first time in 2012.


  • 2008 Wild Boar 24 Solo Champion
  • 2008 Bontrager Twentyfour12 12 hour solo runner-up
  • 2007 Britsh XC Series Sport overall runner-up
  • 2006 Marin Dusk ’til Dawn mixed pairs 2nd
  • 2006 Bontrager Twentyfour12 24 hour solo winner
  • 2003 European Singlespeed Silver medallist
  • 2002 British Singlespeed Champion
Current project
  • Project Management of cycle tourism project “Cycles Chilternish”
  • Social media management and SEO for Trek Bicycle Store Coventry
  • 2014 Milton Keynes US Cyclocrossee World Cup Organization team
  • Promotion and development of Street Velodroma series 2014/2015
  • Race timing for Run and Ride MBT and running events
Past Projects
  • Co-ordinating stakeholders for Stage 8 of 2014 Tour of England
  • Co-ordination of British MBT race collaboration, “The Endurance Series”
  • Beastways MBT series 2013
  • Exposure Lights 2013 product demo tour
  • 2012 & 2013 Sponsorship of Orange-Monkey Cannondale MBT team
  • Organised “The Demo Bike Show”
  • Kielder Forest MTB trail repair and maintenance
  • Sponsorship of WXC women’s MTB team – 3 Trek bikes
  • Childrens’ stage races in Wales
  • Logistics and event planning for Wilder Board 24, GMBC, WMBC
  • England Mountain Bike Series shareholders and organisation team